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Planet Protectors Campaign

Project Overview

Prompt:

Work as a team to develop a hypothetical message campaign.

d

What we made: A classroom- and website-based educational program to grow a generation of children who care about and are conscious of their environmental impact.

d

​Tagline: "Little changes make a big difference!"

My Role

  • Edit text and visual content

  • Digitally recreate characters from team sketches

  • Refine logo design

  • Apply characters to promotional materials, modify as needed

  • Animate tutorial for educational game

  • Check and edit teammate's work to unify visual style

Character Development

Peyton the Planet Protector

Peyton is the role model for living a minimal-waste lifestyle and was designed to be relatable to any child.

Clay Composter

Clay is the monster associated with composting. Clay's arms were designed to resemble the worms that are often used to aid composting.

Jude Junker

Jude is the monster associated with trash. Jude is a blobby creature designed to look like a garbage bag or pile of sludge.

Bobbie Bottles

Bobby is the monster associated with recycling. The silhouette was designed to resemble a plastic water bottle, one of the most commonly recycled items.

Logo Development

​​Version 1:

Designed collaboratively by the team, a minimalist design featuring the monster's silhouettes

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Version 2:

Designed by me after critique to make the monsters more identifiable.

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Version 3:

Designed by me, added a playful vibe to the logo by making Jude eat the letters in front of their face.

©2018 by Christy Burnard. Created with Wix.com

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